A lot of thoughts cross the mind when you are familiar with a brand and recognise it’s features. That moment always arises when you feel…”I’ve seen this before”. Brand creation involves creating key brand elements such as a unique visual expression, brand personality and positioning that identiﬁes and differentiates a product from it’s competitors.
Having years of experience working with many startups, existing and established businesses, we at Branding London have helped build a wide range of impactful brands. Our mission is to create a brand that is unique and holds its own position in the desired market.
So how do we approach the task of creating a brand?
At Branding London, we like to follow a process that allows us to cover all the angles in building your perfect brand. We start with a focus session to take down your requirements and discuss the nature of your project. Then, we conduct market analysis helping us to understand the competitive landscape your brand will operate in and therefore form your brand strategy. Having identified key market trends and reviewed the competition, we can conduct a SWOT analysis to help shape your brand. One of the most common mistakes is trying to appeal to everyone. The target audience should be defined from the beginning to ensure your messaging is relevant., targeted and specific. Once we know who you will be targeting, we can build a communications strategy around how to reach them most effectively.
To read more about how we Strategise, Design & Market your brand, click on the link below:
Your Brand Story
Telling your brand story in your communications is important to your customers. It tells your customers what your brand stands for and what its message is. A brand guideline can help map out the scope in which your brand can express itself. Everything from the colour pallet, styling and logo application are included to illustrate the brand and its representation. The brand extensions include elements, patterns and other ‘memorable’ features which, help distinguish the brand and act as supporting visuals.
We take great pride in producing bespoke brands for our clients every time and a lot of the credit has to go to our ‘Design Workshop’. The creative industry is growing, and we now are more involved in shaping our brands than ever before. Our workshops are designed to help people get valuable hands on experience as if they were in a live design project themselves. In order to understand this process in detail we provide different workshop’s seasonally to meet different needs of our attendees I.e startups, existing businesses or design students. We strive to make our sessions simple, productive and engaging. Our aim is for you to understand what people need, how to convert that into relevant insights for the business, and essentially into a service.
To read more about our ‘Design Workshop’ click on the link below: