Anila Dhami
Anila Dhami
Sector:
Media & Broadcasting
services:
Personal Branding
Visual Identity
Brand Strategy
Anila Dhami is a broadcaster, journalist and public speaker whose work spans Good Morning Britain, Sky News, ITV, Channel 4 and the BBC. She hosts events, champions charitable causes, and has built a public profile that crosses television, digital and live audiences.
For someone working across so many platforms, an inconsistent brand could undermine the credibility she’s spent years building.
The authority required on a news set is a different quality to the warmth needed at a charity gala, or the presence that makes a public speaker worth booking. The challenge was building one identity that holds across all of that, without feeling like a compromise in any of them.
The central question was how to build one identity around someone who exists in several different professional worlds at once. We didn’t try to merge those worlds. Instead we built something that sits above them, a brand rooted in Anila herself rather than in any single context she operates in. The script logo, the gold star, the black and gold palette all do the same job by putting Anila at the centre regardless of the context around her. Whether she’s on a news set, a stage or a magazine cover, her brand works.
Anila came to us with a career already in motion. What the brand gave her was a way to present that career as a coherent whole. One identity that makes sense of everything she does.
KPIs
Organic Search Visibility
organic traffic with 10+ page-one keywords
Brand Message Clarity
message recall with clear clarity in market research
Brand Message Clarity
message recall with clear clarity in market research