A website rebrand is never just about making things look better. If aesthetics are the only focus, the project has missed the point. A successful rebrand solves real problems: it
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Here, we share the thinking behind branding london, from sustainability initiatives and partnerships to awards, founder perspectives and the lessons shaping how we build brands with purpose.
Branding London has been recognised as a winner in the International Business Awards, receiving a Stevie Award for our work in brand and design strategy. The International
Brand identity and visual identity are often used interchangeably, but they aren’t the same thing: Visual identity is what people see, while brand identity is how your brand is
Some brands treat sustainability as a campaign theme. Others treat it as an operational principle. The difference is visible in how consistently it appears across the decisions
Sustainability has become part of mainstream brand communication. That visibility brings pressure to say something, even when the substance behind it is limited.
Sustainability is often framed as an ethical obligation. Increasingly, it is also a commercial one.Investors assess environmental risk exposure. Consumers evaluate brand
Branding London’s new sustainability commitment for 2026 sets out how we intend to move forward as an agency. It reflects the standards we want to hold ourselves to and the
A few years ago, sustainability sat on the sidelines: a page in the footer, a line in a report. Today it’s part of how brands are assessed and a standard that audiences expect you
A company's brand positioning rarely suffers some immediate, catastrophic event that ruins it. What actually tends to happen is that a series of relatively small choices are made
Startups move quickly. That’s part of the appeal. But the same speed that helps you iterate on product can work against you when it comes to branding. Not because branding needs
A website rebrand is never just about making things look better. If aesthetics are the only focus, the project has missed the point. A successful rebrand solves real problems: it
Branding London has been recognised as a winner in the International Business Awards, receiving a Stevie Award for our work in brand and design strategy. The International
Brand identity and visual identity are often used interchangeably, but they aren’t the same thing: Visual identity is what people see, while brand identity is how your brand is
Some brands treat sustainability as a campaign theme. Others treat it as an operational principle. The difference is visible in how consistently it appears across the decisions
Sustainability has become part of mainstream brand communication. That visibility brings pressure to say something, even when the substance behind it is limited.
Sustainability is often framed as an ethical obligation. Increasingly, it is also a commercial one.Investors assess environmental risk exposure. Consumers evaluate brand
Branding London’s new sustainability commitment for 2026 sets out how we intend to move forward as an agency. It reflects the standards we want to hold ourselves to and the
A few years ago, sustainability sat on the sidelines: a page in the footer, a line in a report. Today it’s part of how brands are assessed and a standard that audiences expect you
A company's brand positioning rarely suffers some immediate, catastrophic event that ruins it. What actually tends to happen is that a series of relatively small choices are made
Startups move quickly. That’s part of the appeal. But the same speed that helps you iterate on product can work against you when it comes to branding. Not because branding needs