Flykick: Brand Naming

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    Brand Naming

A memorable name can help make a positive first impression to the consumer. It is the foundation of your brand image and should represent the business.

An entrepreneurial venture capital and private equity investor, Charlie Kemper, approached me for branding of a potential new venture. I was challenged to generate a name and brand for a new fitness studio based in London with a focus on Kickboxing, primarily for the female market.

“Sukhy was very helpful in shaping the brand name for our new boutique fitness studios in London. He also took the initiative to create supporting artwork giving a unique look and feel to the business which was a good start to our branding efforts. I found him to be very resourceful and able to work well under pressure & deliver projects in a timely manner, communicating clearly on deliverables and expectations. I would highly recommend him to anyone looking to work with a reliable creative.”
Charlie Kemper