Doctor’s Diet – Startup

Our client approached us with a vision to create a new health brand including the name, logo, website, brand guideline and marketing. The purpose of the brand is to promote a healthy lifestyle through healthy eating, alternative medicine and fitness as recommended by a doctor. We were given creative freedom with the name and brand look and feel. We wanted to convey the organic, natural and green elements of the brand values, whilst ensuring the tone and imaging was not too serious.