The brand is ‘WintaHill’ and the story behind it is of a young musician and his journey to reach success. I was given the name and current logo by the client, and tasked with creating a more suitable brand to represent the unique ‘hip hop’ style reflected in his music. The white ‘keyboard’ keys make up a ‘W’ in a font conveying a modern hip hop style. The middle of the ‘W’ typeface can also be perceived as a hill shape, illustrating the musical journey he had been on. Finally, the black keys are also shaped as ’trees’ with the contrast landscape playing on the ‘winter’ element of the brand.