Grow London Rowing Studio
A Brand launch is the process of creating a professional services brand where none currently exists
Grow – London Rowing Studio is a brand I have designed to showcase simplicity and style within typography. This new brand is aimed at a relatively new market of young professionals who want to train on the go and tackle our fast paced city’s challenges.
The ‘O’ and left handle of the ‘W’ make up the rowing machine with the rest of the ‘W’ making up a person rowing. I’ve added a subtle spot above the ‘W’ to complete the person and connected the extended arm the machine cord.
Having creative freedom allowed me to really work with coming up with a modern, professional and characteristic logo. The final design is original and unique, and will be very well placed in the marketplace.