Dr Catherine Dating Guru
Personal branding is the practice of people marketing themselves and their careers as brands.
Dr Catherine Baudino is a life coach who approached me to design a brand for her new venture. The name ‘Dr Catherine Dating Guru’ was to be suitable for a target audience of over 50’s. I was able to achieve a vibrant, elegant and timeless design through creating a signature effect, which is both personable and iconic.
Together with the strap line ‘Dating Guru’ a more serious tone was achieved to give an overall classy look and feel of what my client represents. The final touch of a triangle within the ‘I’ is a symbol of Dr Catherine‘s 3 pillars of ‘Academia’, ‘Commercial & Corporate experience’ and ‘Coaching & Mentoring’ which, she brings with her into this new business.