Ofﬂine marketing is any promotion or advertisement that reaches consumers outside of the Internet. It is used to create awareness of a company’s products and services.
Diban is an established construction and engineering company based in London. They needed to develop new artwork for their ofﬂine marketing, communicating the launch of their new eco friendly paving service. The materials included; a brochure, press release, magazine adverts, ﬂyers and
The tone of the design needed to be professional yet approachable to appeal to a broad audience, whilst keeping in line with the current brand image. The new artwork I created, aligned with the the existing literature whilst bringing the brand closer to its desired brand positioning.