AskLounge Bar & Restaurant: Brand positioning

  • Client

    AskLounge Bar & Restaurant

  • Services

    Brand positioning

Brand positioning differentiates a brand from its competitors, and defines where or how it sits
within the market place.

The client wanted to refresh the look of their business to attract a new younger market to their Indian bar / restaurant. To start things off I designed a brand new logo with a slight eastern feel to it, complemented with elegant italic typography striking a perfect balance. Then developing the
brand further I created the homepage for the website which, illustrated a ‘fusion’ of authentic British and Indian elements to give the website an interesting twist. The client felt this was very representative of the business and gave them a unique selling point to move forward with.

The website was developed to be very simple, informative and easy on the eye. Our main objective was to have a highly responsive website which, was viewable on all mobile devices. I achieved this to a high standard using a fluid responsive system for the back-end.